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First, let’s start with the basics of on page search engine optimization. You need to make sure that the keywords you are targeting are correct. For instance, if you’re selling custom embroidered scarves, we wouldn’t want to target just the word “scarf” or “scarves”, these words will have too much competition and will be virtually impossible to rank highly for. Instead, target your keywords. Appropriate keyword phrases might be “custom scarves”, “embroidered scarf” and the many variations thereof. Almost always you will find dozens or even hundreds of appropriate, highly targeted phrases for whatever you’re selling.

For further refinement of your keyword list, I recommend using tools at Nichebot.com and Wordtracker.com. Both are excellent and will help you find additional keywords to target that will bring traffic to your site but are also realistic.

Once we have a keyword list, we need to add these keywords to your site. The most important places to add keywords are to your body text, in natural language, not keywords stuffed in randomly, and to the title of your pages. The page title is extremely important to all the search engines, it should contain your company name and also a couple of your most important keyword phrases. However, other places you can add keywords are to the alternate text of images (one short phrase only), anchor text (this is the text that appears in your links) and meta-tags. Meta-tags have much less importance than they used to, but some search engines do still read them. You can also add keywords to any page names if you are adding new pages, so if you are adding a new product line, maybe customized aprons, then the page file name can be “customized-aprons.htm”. Add keywords to every page of your site, but don’t stuff them in randomly. Also, the main page of your site is the most important page, make sure you have added your most important keyword phrases to this page in the page title and body text. There is much more to on page search engine optimization, but these are the basics and should be sufficient for most websites.

Next, we begin promotion. Many people think that submitting to thousands of search engines should be the first step. Wrong! There aren’t thousands of search engines and the only ones that matter are the ones you’ve heard of, like Google, MSN and Yahoo. There’s not even a need to submit to these search engines anyway, it’s best to let them find your site via a link. And so we begin the second and probably most important part of search engine optimization, which is link building. The key to link building is not quantity of links, but quality of links. You want links to your site from other websites that have a good reputation and are highly targeted to your content. So, if your site sells vintage postcards, then appropriate links you should be concerned about getting should be from antique and collectible directories, other antique and collectible stores (not direct competitors though), antique and collectible forums and ephemera related sites. You can get some idea of the quality of a link by looking at the Google Pagerank. The higher the Pagerank, the better the link, usually.

Here are the best ways to get links:

Write Articles! You don’t have to be an author to write a good, informative article. Write an article from 400 – 700 words and distribute it to the largest article directories like Goarticles.com, EzineArticles.com and Articlecity.com. They will post your article to their site and make it available to the millions of website owners, ezine editors, bloggers and other publishers for use in their publications. When your article is used, your bio must be included, and of course, you added a link to your site in your bio, right? This results in dozens, even hundreds or sometimes thousands of completely free and often related, one way, incoming links to your site. The search engines love them!

Submit To Directories! There are hundreds of directories out there that will give you a link for free. Find a list at Info.vilesilencer.com along with information on how best to submit to these directories for maximum effectiveness. If you do have some promotion budget, consider paying for listing on the major directories like Yahoo Directory, Business.com or any niche directories that don’t offer free submissions. These are considered very high quality links to search engines.

There are many other ways to build your links, from posting on niche forums and community sites, to blogging, to exchanging links, to press releases and more. Link building should be an ongoing process. Take it slow and steady and focus on gaining the highest quality links possible instead of the greatest number possible. Search engines love HIGH QUALITY links to your site and this is absolutely the key to getting more visitors.

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Ok, so you’ve submitted your website to the necessary search engines, you type in your keywords, and…ok…it’s not on page 1…2…10….ah! There it is on page …11 ??!! What’s wrong?

What exactly IS Search Engine Optimization (SEO)? According to Webopedia.com, it’s “the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine“, in other words, getting a high Google/Yahoo/ placement.

SEO has two sets of techniques on-page and off-page. On-page is when you do tinker the site itself to optimize it.

On-page optimization usually requires HTML skills, thus it could get really technical. But if you’ve always been inquisitive and you have enough time to learn HTML, it would help you a lot. Make sure that your site has the following qualities:

1. quick loading pages (if it takes forever, you won’t get much repeat visitors)

2. a professional look

3. clear about what it is you offer and what the visitor’s next step should be (such as signing up for a newsletter)

4. provides some pertinent information right on the first page (with no clicking on links required)

Search engines use “spiders” to follow the links around the web, and get content from the web pages they find. Before you get creepy, crawly ideas in your mind, these “spiders” are different from our usual 8-legged friends. They are actually automated robots, and when they follow links they’re “crawling” the web (also called “spidering”), hence, the name.

Off-page Search Engine Optimization (SEO) is the next step you can resort to after dealing with on-page beautification of your site. One cool method is to submit your website to search engines. Many people view this as a very important step in SEO, some even going as far as paying huge amounts to companies that promise to submit their sites to “thousands” of search engines. Before you break the bank, many an experienced programmer has said that you do not need thousands of search engines, but simply the top 5. Submitting your website means filling out a form that is provided by the search engine. For Google, for example, you can submit your site at http://www.google.com/addurl.html, and once its registered, it’s automatically updated. It used to be that this was the basic step in skyrocketing your site’s searchability to the top of the Search Engine Results Pages (SERPS), and, if you don’t have other websites that link to yours, this step may be necessary, but if you do have other web sites that link to yours, whether or not you submit your site, these guys will find you.

Another step that many webmasters take is article marketing. Web content is what keeps the Internet community go round. Who won’t enjoy reading tips after tips after tips on just about anything in this world. If you can write well, cool! You can save a lot as long as you have the time to provide content for your site. But if you don’t, there’s always SEO writers to help you in that endeavor. Aside from providing quality web content to your site, which is what will keep traffic pouring to your site. Share some of your content to article directories. When other website owners find your content apt for their own site’s, provided that you have a well-written resource box (a concise description of your site and your website’s URL and your name), that should help you boost your site’s search engine placement.

Webmasters have focused on breaking the code of a search engine’s algorithm, which is simply the “formula” a search engine uses to match the websites with the terms being used. Attempts at trying to figure out these algorithms is futile, first of all, because these are not simple formulas, but could contain hundreds of factors, and secondly, they are constantly changing.

There is another dichotomy of SEO with regards to whether the techniques are ethical or not. They are known as white hat techniques and black hat techniques. The techniques mentioned above are “usually” known as white hat techniques. The adverb “usually” was used because when abuse of those techniques is made, they can also turn into black hat techniques, which is what many quality search engines frown upon.

Some focus on “tricks” or what SEO experts call “BlackHat SEO” such as using invisible text (e.g. putting pink text on a pink background), cloaking, which means showing one page to a search engine’s spider and showing a different page to the real visitors, and keyword stuffing, which simply means, cramming every nook and cranny of your website with your keywords. These tricks could “work” for a while, but, on the other hand, could also warrant penalties from the search engines, resulting in either a lower ranking, or altogether being banned.

So, how do you achieve Search Engine Optimization? The key is still your website’s content. Building a high quality site for your readers/customers is the best way to achieve SEO. Build it, and they will come. It sounds simplistic, but it’s true.

Note: This article may be freely reproduced as long as the AUTHOR’S resource box at the bottom of this article is included and all links must be Active/Linkable with no syntax changes.

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Search engine optimization marketing consists of backlinks which are one of the most important aspects to gaining importance in search engines and obtaining traffic. Backlinks are links on WebSites for your site pointing to your site. There are many variations but the basics are three kinds.

1. One way backlinks which is a link pointing to your site but you do not have a link on your site pointing to their site.

2. Two way or link trading where two websites trade links and each place a link on their site for the other site as part of their search engine optimization marketing strategy. Generally a mini directory is created to display the links and keep them in an organized manner.

3. Three way links. These are mainly done by webmasters for a couple reasons which can be:

a. They have a WebSite they need links to point to but never set up a trade situation for that site which could be due to not wanting to place links on that site or it is only a sales page or they have such a great Google ranking for the site that they do not want to risk affecting the google ranking negatively.

b. They prefer to use a junk site to point to your site whereas they want your site to point to their quality site. Review these very carefully as these can affect your search engine optimization marketing quite negatively if you end up with a ‘banned’ site pointing to your site or something similar.

A maneuver you can do using Google itself to not only see how many backlinks a site has but also who is linking to the site is to go to the Google search and enter in the following information. Pages: “the full url of the subject site”. Make sure you use the pages and the : and the “’s as shown. You then will see every page having that URL on it. This system is always current whereas the LinkPopularity website may not have the most current information on it.

A big concern within the search engine optimization marketing involving your site is when ‘trading’ links for your WebSite. This can be a good practice and can affect your search engine rankings, however, there are two elements that should be evaluated to obtain quality search engine optimization marketing.

The quality of a link being placed on your WebSite should be judged based on content of the other WebSite and google rankings. A good motto is to never trade links with a WebSite with NO google ranking simply due to accidently trading links with a google banned site. By using the google toolbar, you can see the ranking for a site just by typing in the URL in your browser address bar and visiting the site. You want the ranking to be at least ‘0′ up to ‘10′. When you use your cursor to ‘run over’ the bar showing the ranking, a line of text will come up showing the ranking for the site such as 2/10 or 3/10, etc. Google shows it’s rankings this way as 10 is the best score that can be obtained and 0 is the lowest. If the site states it is not ranked by google, then their may be a reason such as banned or maybe simply just a brand new site.

Since this is an important factor, if you made your rule for your WebSite trading that the other site needs to have a 3/10 or better ranking, by also choosing the right content and sound search engine optimization marketing techniques, you can somewhat affect your own Google ranking subject to the quality of your own WebSite.

When trading links, if you can choose sites with similar anchor links, it will benefit you greatly. An anchor link is the text showing available for ‘clicking’, etc. If you have to divert from this at all, then try to adhere to contents on other sites that use one or more of your keywords for your WebSite.

One last word of caution for planning your search engine optimization marketing, do not use link farms and do not set up an automatic exchange of links without reviewing the WebSite you will be placing a link for on your WebSite. Doing these things do not result in quality search engine optimization marketing because of many reasons. One is, of course, search engines will see you doing this and discount the value and quality of your WebSite. Another reason is that many of these consist of what is viewed as junk sites as they consist mostly of bad ranking and also they will not give you the benefit of checking for harmonious content.

Strategies which use backlinks as a way to build a WebSite traffic experience a slow growth as a rule as each backlink request is done to the WebSite which will place it on their site. Even though it is a slow process, the big benefit to the backlink such as this, is it will stay on the other WebSite as a rule, for the full life of that WebSite. The other benefit is that it doesn’t have to cost anything and yes, over time, you will receive visitors from this backlink. strategies for your WebSite should include checking how may backlinks you have versus your competitors and you can do this easily by using the internet tool provided by the LinkPopularity website. This tool can be VERY valuable when planning your search engine optimization marketing. The reason for this is, the more websites that point to your site, the more important your WebSite is considered to be by search engines. Obviously if a WebSite placed a link to your site on their site, they must have considered your site to be an authority on the subject of your site and also important to them.

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I took it for granted that people implicitly understood the difference between Search Engine Marketing and Search Engine Optimization. However, I had to change my thinking when, in a meeting, I got asked this very question; what’s the difference?

In my view the root of the answer lies in the early days of the Search Engines. We did not have the Google AdWords and AdSense or the MSN AdCenter or Overture. What we had were Search Engines and the art of making it to the top of the pile was a very technical one, hence the phrase Search Engine Optimization.

Search Engine Optimization by definition is therefore a mostly technical skill which revolves around ensuring that what we code, how we code, ensures that our site appears as high on the search rankings as possible for our given keyword or key phrases.

The landscape changed quite dramatically with the introduction of paid advertising. With products like Adsense and AdWords we now enter the realm of Search Engine Marketing. Advertisers now have the ability to drive their visibility on the search engines right to the top of page one on Google, simply by bidding for their respective keyword.

Search Engine Marketing by definition is therefore no longer a technical skill, but now has all the aspects of marketing a product or service. You are faced with the same questions as you would be if you were marketing in the physical world. Factors like brand, price, positioning and unique selling point become much more important.

A business who wishes to establish an online presence would be silly to ignore the basic fundamentals of Search Optimization even if they have the budget to drive traffic to their site through Search Marketing. My recommendation to any company who are going to create a web presence and intend selling a product is that you need both.

The other question we need to answer is whether the two are mutually exclusive, inclusive or is there some overlap? There is a definite overlap between the two and the easiest way to look at this is the “keyword” link. In classic Search Optimization one would optimize based on selected keywords which one wants to rank for. Often use would be made of tools such as Keyword Density Analyzers to determine what percentage of total text does a specific keyword or phrase take up.

In Search Marketing we still focus heavily on keywords, since we need to bid for those same keywords in terms of our online advertising. In fact the entire keyword scenario moves up a gear as we try to uncover a broader base of keywords that will bring in targeted traffic at a reduced cost per click. The key to Search Marketing becomes exploiting the “long tail of search“, which refers to the larger selection of less frequently searched terms.

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Startup Companies often have big dreams and a small budget. Using pay per click (PPC) advertising like Google AdWords, Yahoo! Search Marketing, and MSN adCenter alone to draw traffic may not be financially feasible. A successful startup should opt for a more balanced, frugal approach to getting traffic to their landing pages; one which incorporates generic search result traffic. Using a blend of limited PPC advertising and content optimization can yield the best return on an SEO investment.

Strategy One for Startup Companies: Split Tests & Pay Per Click

Whenever you conduct a pay per click campaign you should always run split tests to see which ads are most effective. An A – B split test is the most simple, and practical method. Simply create two ads for the same keywords and run both ads in conjunction. Which ever ad has a higher score, try and determine why. Discontinue the less successful ad and create another ad and accentuate the features of the better selling ad. Iterate this split testing process to come up with the best ads. Often, simply looking at the top ads is a great way to get started–learn what you can from the best!

Another short note when conducting a pay per click management campaign; often it is wise to only bid on ads on the Google or Yahoo! search results, and not their content networks. Google’s content network ads are not as visible and will hurt your ad’s quality score due to the lower click thru rate the ads will have on the content networks.

Strategy Two for Startup Companies: Keyword Optimization

Purchasing a software program like AdWords Analyzer or getting a membership at WordTracker.com is essential to effective search engine optimization. The goal with using these programs is to find relevant search phrases that are are searched heavily but without much competition. Once these search phrases are detected, you can start optimizing your page’s content for these keywords.

Links have always been the staple of search engine page rank algorithms. Google currently uses link text to determine page relevancy; that is, the words the anchor tags are placed around that link to your site help Google determine what keywords are relevant in relation to your site’s content. If I linked to your site with the link text “Polish Sausage” Google will think have a clue that your site is relevant to sausage sales. The question then becomes, “How do I get the right links pointing to my site with the right keywords in the linked text?” That might be difficult if you didn’t do it yourself; thus you must do it yourself.

You’ll want to find sites with a high page rank to post your links on; message boards will not do. Decent Search Engine Marketing will require you to sign up for sites like Associated Content, Squidoo, and eZine Articles. Create your own content and have link text that is keyword specific to the various pages you are linking to. Watch, you rankings will improve and you’ll make money posting content to some of these sites as well. For some complete search engine marketing advice, take a look at the following search engine marketing blog

In conclusion, incorporating a blend of pay per click and organic search engine optimization will dramatically improve your page rank and your landing page scores. Google, and the rest of the engines are getting smarter; keyword optimization is just the tip of the iceberg! If your money low, time high, this balanced attack strategy can be an incredibly effective course of action with a great return on your investment.

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If we look back not even ten years ago, the idea of Search Engine Optimization was something that lot of us would have scoffed at the thought of. With the Internet being an underdeveloped idea at the time, we all still referred to the phone book when trying to find a business, or even calling directory assistance.

Fast forward 10 years into the future, and everyone has internet access no matter where I go. Personally, I carry a cell phone that has mobile internet access, and an iPod touch for accessing my mail on the run. With risk of sounding lazy, my phone book is still sitting in the garden where the delivery guy left it several months ago.

To get to the point of all of this, what people want in this day and age is accessibility. They want to be able to find what they are after on the spot. A phone book usually comes in two volumes, whereas Google is usually sitting right in your pocket, ready to be searched. This is convenience, and this is where Search Engine Optimization comes into play.

In order for your business or website to get the attention that it needs in the search engines, certain promotion is needed. This comes in the form of keyword placement on site, and work that is done off site, which usually consists of what is known as backlink generation. There are a variety of these methods out there, you simply need to use Google to find them. Please, pardon my pun…

All of this is known as Search Engine Optimization, the very method that is used to rank a website number on in Google. However, the problem is that there are a lot of SEO experts and crafty webmasters out there who are a jack of this trade, hence, competition in just about all niches is quite high. If you are a webmaster, and you don’t know how to rank a page by now, it is best to learn it fast.

In all essence, there are many methods of SEO that you can use. For example, there is what is referred to as “White Hat SEO”, which is ethical promotion off site, that results in evergreen results in the search engines, and there is the notorious “Black Hat SEO”, which is very risky, and can result in fast rankings, but can also result in removal of websites from the Google index. The key is in finding a method that works for you and your website, learning it back the front, and always keep promoting. That is the only way to win in the search engines.

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Many people often ignore the impact and potential results that great content articles will have on their business either because of lack of knowledge or they don’t take the time to invest in good content. Don’t let this happen to you! There are far too many benefits from content articles to simply ignore them.

There may not be commercials on the Internet advertising your business, but there are search engines. You are probably familiar with the main search engines, such as Google, Yahoo and MSN. All search engines thrive on text. If it is text they want, then text is what you should give them. All this is accomplished through the strategic placing of high quality content articles on your website. Good content contains relevant keywords and is picked up by SE.

SEngine prefer text to graphics. You will need to make sure that the text of your website is rich with keywords and in harmony with the content of your website. Another area of SEO is found by using keywords in your title, and the names of your web page. This simple trick can have incredible results when it comes to search engine placement. Also needed, is the Meta tags, description, and keyword placement in the HTML code of your website.

Space and organization is also important. The online audience must be able to find what they are looking for quickly. If the reader doesn’t see the information within the first eight seconds that they are at your site, they are likely to click away. This means having links to your content articles from the home page and making those links visible to the reader. Keep your text neat and clean, and do not overfill your web page with large graphics that are not only a distraction to your reader, but can cause slow loading times

as well. A good content article is just as effective, if not more, than a large eye catching graphic. The reader needs to be able to view your page as quickly as possible.

The structure and content in your site is equally important. SEngines want to see text. They want to see lots of text and they want it at the top of the site; meaning that you have your reader’s interest at heart. In this text search engines like to see headings, bullets and paragraph HTML codes so that the reader and the search engine knows what is important.

Incoming links are another of the most important aspects of SEO and content articles are a great way to attract them. Search engines do not want to see irrelevant links. They want links to credible and well-known sites that have the highest page rank possible. You can take advantage of link exchanges (more on this in a later chapter) as well as solicit your own link exchange with other sites. Sometimes, a simple email asking permission to place a link to someone’s site, if they will in return link to your site, is all it takes to begin a wonderful linking relationship that is great for everyone involved.

Now, once your website is ready for the search engines- provided you have a Heading, Title, Description, Keywords, Meta Tags, and Content Rich Articles placed strategically to drive search engines to your site.

What does all of this SEO have to do with content articles? Well, content articles boost your search engine ranking, which in turn drives traffic to your site at lightning speed. The more traffic that your site sees, the more sales that you will have. More sales equate to more money, which is the ultimate goal.

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Search engine optimization (SEO) is perhaps one of the most complicated components of internet marketing. It is also essential to establishing an online presence. For a business, it is not enough to have a website with unique content and information on products and services. If your audience cannot find you, they will not know what you have to offer. Thus, in order to increase awareness of your brand and market your products and services to more people, you need to enhance your website’s visibility.

SEO can help your business achieve this by boosting your website’s ranking on relevant search results. This means that when people use a search engine to look for products and services, your website comes out on the first page, if not the top, of relevant results.

To increase your website’s visibility, you need to find out the relevant keywords and phrases people enter on search engines. Thorough research is essential. The relevant keywords and phrases then need to be incorporated into your website’s content. This can be time-consuming, but an SEO service provider can take the load off your business and help raise your website’s ranking.

It is important to achieve a high ranking on search engines because each search can yield millions of results. People may not have the time or the patience to browse through pages and pages of search results. If they find what they need on the first page, they may not bother looking through the other pages.

By incorporating search engine optimization into your online marketing strategy, you can maintain a competitive edge and connect with a wider audience on the Internet.

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Search engine optimization is a technique by which your site can appear higher in a list of SE results. It means designing a website such that it ranks higher in search engines when someone searches for a specific phrase that is related to this site. A site will have more visitors when it appears earlier in the search results and this is what search the engine do.

SEO targets different kinds of search such as image search, local search, industry specific vertical search and video search which gives a site web presence. As a strategy of internet marketing SEO considers how search engines work and what people search for. Optimizing a website involves editing the text and HTML in order to increase the relevance to specific keywords and for removing barriers to certain activities of SEO.

SEO also refers to “search engine optimizers”, it is a term adopted by an industry of consultants who perform the optimization projects on behalf of clients and by employees who does SEO services from home. They offer SEO as a stand-alone service or as a part of broader marketing campaign. This is because effective SEO may sometimes require changes to HTML source code of a site, SEO tactics may be needed to be incorporated into web site development and design. There are a class of techniques such as black hat and spamdexing which make use of methods like link farms, keyword stuffing and article spinning that degrade the relevance of search engine results and user experience of the engine. These searches for those sites that use these technologies and removes them from their indices.

SEO came into use probably in 1997 when marketers found the need for having their sites in higher ranks and visible in SEO results. Starting in this year webmasters made efforts to rank well in SE, some even manipulated ranks in SE by stuffing pages with irrelevant keywords. Earlier ones had their algorithms adjusted in such a way that to prevent webmasters from manipulating ranks.

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Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. This field of marketing online never rests, much like your competition. SEO is a constant evolving technology that keeps even the seasoned pros on their heels. It was not too many years ago that search engine optimization and submission were considered fairly easy. Those days are far, far behind us.

Search engine optimization in today’s online environment can be difficult and confusing. When starting out in this field some try and beat the search engines through black hat techniques. These can range from pages of content where the keyword density is over 50% to putting a bunch of keywords on a sites page and having those words blend into the background. This may have worked in the old days but today, there is no “fooling” search engines. Something very important to remember is that search engine optimization as a part of your internet marketing efforts is only as effective as the quality and usefulness of the content of your site.

It is important to realize that search engines are trying to provide their users with the most relevant sites for any particular query. Their reputation depends on relevancy and accuracy. Without these two components a particular search engine is obsolete.

So why worry so much about SEO and is it really that important? Yes, SEO is important and here is why. The objective of Search Engine Optimization (SEO) is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. When you are on the first page of Google for a particular keyword or phrase, this can literally be the difference in $40,000 and $80,000 in sales.

Research has been done to show the click patterns of individuals after doing a search in a particular search engine. What was found is that the clicking patterns of multiple searchers on results displayed actually made a triangle in the upper left hand corner of the page. Another words, searchers where clicking on the number 1,2 and 3 results primarily. This research solidified the importance of SEO and even more the important on being on page one of a particular search engines results.

So what is something the average joe can do to help boost their SEO rankings for a particular keyword? Well, one of the major variables in attaining high rankings is developing incoming one-way links from other websites that are well established and have commonality with your website. This can be done a few ways but the two easiest are through submitting your site to directories and through writing articles and submitting them to article directories.

While one-way links from relevant sites are ideal, there are other linking possibilities. Reciprocal links or link trading are an effective way to establish links from related websites as well. This can be done by directly contacting a webmaster and simply asking to exchange links or through link exchange services. One of the best sites to handle these link exchanges is linkmetro.com. You can find relevant sites and exchange links with them all in one location instead of searching the web.

Something you will want to do is to begin to develop links as soon as you possibly can. Link popularity and gaining new links from outside websites to your website have proven to be a popular concept for people seeking to improve their search engine rankings. Many sites focus on exchanging, buying, and selling links, often on a massive scale. On the subject of popularity, acquiring links is vital to long-term search engine optimization and ranking. To the point, if enough quality sites link to you then your site becomes a quality site by association.

It is very important when undertaking a new project online that SEO is a major focus not only in the beginning but throughout your projects stay. When done correctly, search engine optimization can mean the difference in doubling your sales and profits. It does take work but the rewards are truly spectacular and can keep rewarding for many years to come. It is never to late to start optimizing a site for search engine rankings. Make time every week to concentrate on SEO and over time you will see the rewards.

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